在数字化浪潮中，微信公众号已成为企业拓展市场、提升品牌影响力的重要平台。对于境外企业而言，想要在中国市场崭露头角，微信公众号的搭建与运营是关键的一步。我们专业提供微信公众号账号基础搭建服务，助力境外企业开启中国市场的精彩篇章。

In the digital wave, WeChat official account has become an important platform for enterprises to expand the market and enhance brand influence. For overseas enterprises, the establishment and operation of WeChat official account is a key step in order to make a figure in the Chinese market. We are specialized in providing WeChat official account account infrastructure services to help overseas enterprises open a wonderful chapter in the Chinese market.

一、服务流程

• 需求沟通：在项目启动初期，我们会安排专业的客户经理与境外企业进行深入沟通。通过线上会议、邮件往来等方式，全面了解企业的业务范围、品牌定位、目标受众以及对公众号的期望和特殊需求。例如，对于一家专注于高端时尚产品的境外企业，我们会着重探讨其品牌的奢华风格、目标客户群体的消费习惯和审美偏好，以便后续服务能够精准匹配。

• 方案制定：根据需求沟通的结果，我们的专业团队会在 3 个工作日内制定出详细的微信公众号搭建方案。方案涵盖注册申请、功能定制、内容规划、界面设计等各个环节的具体实施计划和时间节点，并提供多种设计风格、功能模块的参考案例供企业选择。
  

• 执行与反馈：在得到企业对方案的确认后，我们迅速开展搭建工作。每周向企业汇报工作进展，企业可以随时提出修改意见和建议，我们会及时调整优化，确保搭建工作符合企业预期。

1、 Service Process

• Requirements communication: In the early stages of project initiation, we will arrange professional account managers to have in-depth communication with overseas enterprises. Comprehensively understand the business scope, brand positioning, target audience, expectations and special needs of the enterprise on the official account through online meetings, email exchanges and other means. For example, for an overseas enterprise that focuses on high-end fashion products, we will focus on exploring the luxury style of its brand, the consumption habits and aesthetic preferences of its target customer group, so that subsequent services can be accurately matched.

• Scheme formulation: according to the results of demand communication, our professional team will formulate a detailed WeChat official account building scheme within 3 working days. The plan covers specific implementation plans and timelines for various stages such as registration application, feature customization, content planning, and interface design, and provides reference cases for various design styles and functional modules for enterprises to choose from.

• Execution and feedback: After receiving confirmation from the company regarding the plan, we quickly began the construction work. Report work progress to the company every week, and the company can provide modification suggestions and recommendations at any time. We will adjust and optimize in a timely manner to ensure that the construction work meets the company's expectations.

二、注册申请

• 资料准备协助：帮助企业准备所需的注册资料，包括企业注册证或商业许可证书、用于登陆公众平台及取回密码的邮箱地址、设置为管理员的个人微信号（登录时需管理员扫码），以及确定公众号名称、简介和 logo 等相关信息。我们会对企业提供的资料进行初步审核，确保资料的完整性与合规性，为顺利注册奠定基础。

• 注册流程指导：全程指导境外企业在微信公众平台进行注册操作，解答注册过程中遇到的各种问题，确保注册流程顺利进行，让企业轻松完成公众号的初步搭建。目前，海外主体只支持开通服务号，我们也会重点围绕服务号的特点和优势，为企业提供专业建议。在注册成功后，我们会协助企业完成首次登录设置，并讲解后台基本操作。

2、 Registration Application

• Data preparation assistance: help enterprises prepare required registration data, including enterprise registration certificate or business license, email address used to log in to the public platform and retrieve password, personal WeChat signal set as administrator (administrator scanning code is required when logging in), and determine the name, profile, logo and other relevant information of the official account. We will conduct a preliminary review of the information provided by the enterprise to ensure its completeness and compliance, laying the foundation for smooth registration.

• Registration process guidance: guide overseas enterprises to register on the WeChat public platform, answer all kinds of problems encountered in the registration process, ensure that the registration process goes smoothly, and enable enterprises to easily complete the initial construction of the official account. At present, overseas entities only support opening service accounts, and we will also focus on the characteristics and advantages of service accounts to provide professional advice to enterprises. After successful registration, we will assist the enterprise in completing the first login setup and explain the basic backend operations.

三、功能定制

• 菜单设置：根据企业的业务需求和品牌定位，定制个性化的公众号菜单。在设计菜单前，我们会进行市场调研，分析同行业公众号的菜单设置，借鉴优秀经验并结合企业特色进行创新。菜单内容涵盖企业介绍、产品展示、服务咨询、在线预约等，方便用户快速获取所需信息，提升用户体验。例如，对于一家境外旅游企业，我们可以设置 “热门线路”“景点推荐”“在线预订” 等菜单，引导用户了解旅游产品并进行预订。菜单设置完成后，我们会进行多次内部测试，确保菜单链接跳转准确无误。

• 自动回复配置：设置智能自动回复，包括关注回复、关键词回复等。我们会对企业的常见问题进行整理归纳，建立关键词库，确保自动回复的内容准确、全面。当用户关注公众号时，自动发送欢迎消息和引导内容；用户发送特定关键词时，及时回复相关信息，实现 24 小时在线服务，提高用户互动效率。比如，用户发送 “产品价格”，自动回复相关产品的价格信息和购买链接。同时，我们还会定期对自动回复内容进行优化，根据用户反馈和业务变化调整关键词和回复内容。

• Menu setting: customized official account menu according to the business needs and brand positioning of the enterprise. Before designing menus, we will conduct market research, analyze the menu settings of official account in the same industry, learn from excellent experience and innovate in combination with enterprise characteristics. The menu content covers enterprise introduction, product display, service consultation, online appointment, etc., making it convenient for users to quickly obtain the required information and enhance the user experience. For example, for an overseas tourism enterprise, we can set up menus such as "popular routes", "scenic spot recommendations", "online booking", etc., to guide users to understand tourism products and make reservations. After the menu settings are completed, we will conduct multiple internal tests to ensure that the menu links jump accurately and without errors.

• Automatic reply configuration: Set up intelligent automatic replies, including follow replies, keyword replies, etc. We will organize and summarize common problems of enterprises, establish a keyword library, and ensure that the content of automatic replies is accurate and comprehensive. When users follow the official account, they will automatically send welcome messages and guidance content; When users send specific keywords, timely reply to relevant information to achieve 24-hour online service and improve user interaction efficiency. For example, if a user sends a "product price", they will automatically reply with price information and purchase links for the relevant products. At the same time, we will regularly optimize the automatic reply content, adjust keywords and reply content based on user feedback and business changes.

四、内容规划

• 定位与策略制定：深入了解企业的目标受众、品牌形象和市场需求，制定精准的公众号内容定位和策略。我们会运用数据分析工具，分析目标受众的兴趣爱好、阅读习惯和消费行为，结合企业的核心价值和市场竞争态势，确定公众号的主题方向，如行业动态、产品知识、案例分享等，确保内容与企业的核心价值和用户需求紧密契合。在策略制定过程中，我们会与企业共同探讨内容发布的频率、时间节点以及推广渠道，制定详细的内容营销计划。

• 内容框架搭建：协助企业搭建内容框架，规划不同类型的文章和板块，如定期发布的产品介绍文章、行业资讯、用户故事等，保持内容的多样性和连贯性，吸引用户持续关注。例如，每月推出一期 “产品亮点解析” 系列文章，每周分享一篇行业最新动态。我们会为企业提供内容创作的模板和规范，包括文章标题、正文结构、图片使用等方面的要求，确保内容质量的一致性。同时，我们还可以根据企业需求，提供内容创作服务，由专业的文案团队撰写高质量的文章。

4、 Content Planning

• Positioning and strategy formulation: Deeply understand the target audience, brand image and market demand of the enterprise, and formulate accurate official account content positioning and strategy. We will use data analysis tools to analyze the interests, reading habits and consumption behavior of the target audience, and determine the theme direction of the official account, such as industry dynamics, product knowledge, case sharing, etc., in combination with the core value of the enterprise and market competition situation, to ensure that the content closely matches the core value of the enterprise and user needs. In the process of formulating strategies, we will work with enterprises to explore the frequency, timing, and promotion channels of content release, and develop detailed content marketing plans.

• Content framework construction: Assist enterprises in building content frameworks, planning different types of articles and sections, such as regularly released product introduction articles, industry news, user stories, etc., to maintain diversity and coherence of content and attract users' continuous attention. For example, launching a monthly "Product Highlights Analysis" series of articles and sharing the latest industry trends every week. We will provide templates and standards for content creation for enterprises, including requirements for article titles, body structure, image usage, etc., to ensure consistency in content quality. At the same time, we can also provide content creation services according to the needs of enterprises, with a professional copywriting team writing high-quality articles.

五、界面设计

• 视觉风格统一：根据企业的品牌视觉形象，设计公众号的整体界面风格，包括图文排版、色彩搭配、字体选择等，确保公众号的视觉呈现与企业品牌形象一致，提升品牌辨识度。在设计过程中，我们会提供 3 - 5 套不同风格的设计初稿供企业选择，根据企业反馈进行修改完善，直到企业满意为止。我们还会考虑不同终端设备（手机、平板）的显示效果，进行兼容性测试，确保用户在任何设备上都能获得良好的视觉体验。

• 素材制作支持：提供简单的素材制作支持，如设计公众号封面图、文章配图等，使内容在视觉上更具吸引力，增强用户的阅读兴趣。例如，为每篇文章设计独特的封面图，突出文章主题。我们拥有专业的设计师团队，能够根据文章内容和品牌风格，设计出高质量的素材。同时，我们还会提供素材使用的规范和建议，确保素材在公众号中的合理应用。

5、 Interface Design

• Unified visual style: according to the brand visual image of the enterprise, design the overall interface style of the official account, including graphic layout, color matching, font selection, etc., to ensure that the visual presentation of the official account is consistent with the enterprise brand image, and improve brand recognition. During the design process, we will provide 3-5 sets of design drafts in different styles for enterprises to choose from, and make modifications and improvements based on their feedback until they are satisfied. We will also consider the display performance of different terminal devices (mobile phones, tablets) and conduct compatibility testing to ensure that users can have a good visual experience on any device.

• Material production support: provide simple material production support, such as the design of the cover map of the official account, article illustrations, etc., to make the content more visually attractive and enhance the user's reading interest. For example, design a unique cover image for each article to highlight its main theme. We have a professional team of designers who can design high-quality materials based on article content and brand style. At the same time, we will also provide specifications and suggestions for the use of materials to ensure the reasonable application of materials in the official account.

六、交付成果

• 完成注册并通过审核的微信公众号账号，包含账号信息、登录密码及管理员设置。

• 符合企业需求的公众号功能配置，菜单设置合理，自动回复准确有效。

• 详细的内容规划方案，包括内容定位、策略、框架以及部分示例文章。

• 整体视觉风格统一的公众号界面设计，包含封面图、配图等素材源文件。

6、 Delivery results

• WeChat official account registered and approved, including account information, login password and administrator settings.

• The official account function configuration that meets the needs of enterprises, the menu setting is reasonable, and the automatic response is accurate and effective.

• A detailed content planning plan, including content positioning, strategy, framework, and some example articles.

• Interface design of official account with unified overall visual style, including cover map, accessory map and other source documents.

七、售后保障

• 提供 3 个月的免费技术支持，在这期间公众号出现任何技术问题，我们会在 24 小时内响应并解决。

• 定期回访企业，了解公众号使用情况，收集企业意见和建议，为后续优化提供参考。

• 针对企业内部人员提供微信公众号后台操作培训，确保企业能够自主进行基本的内容更新和管理。

• 选择我们的微信公众号账号基础搭建服务，境外企业将获得专业、全面、贴心的支持，轻松开启微信公众号运营之旅，在中国市场迈出成功的第一步。

7、 After sales guarantee

• We will provide free technical support for three months. During this period, if there is any technical problem with the official account, we will respond and solve it within 24 hours.

• Visit enterprises regularly to learn about the use of the official account, collect their opinions and suggestions, and provide reference for subsequent optimization.

• Provide background operation training on WeChat official account for internal personnel of the enterprise to ensure that the enterprise can update and manage basic content independently.

• By choosing our WeChat official account account infrastructure service, overseas enterprises will get professional, comprehensive and considerate support, easily start the journey of WeChat official account operation, and take the first step towards success in the Chinese market.