Introduction to the planning and implementation services of overseas enterprises' official account activities

In the highly competitive Chinese market, WeChat official account has become a key platform for overseas enterprises to establish close ties with local audiences and enhance brand awareness and influence. We focus on providing one-stop official account activity planning and execution services for overseas enterprises, helping enterprises break through cultural differences, accurately reach target users, and realize the rapid development of brands in the Chinese market.

1、 Activity type

• Brand promotion activities: aimed at enhancing brand awareness and reputation, such as brand story sharing sessions, new product launches, etc. By carefully planning event content and interactive activities, we aim to convey the brand's core values and unique charm to users, attracting potential user attention.

• User interaction activities: Enhance user stickiness and participation, such as lottery, Q&A, check-in challenges, etc. These activities encourage users to actively participate, share their opinions and experiences, thereby deepening their understanding and love for the brand.

• Promotional activities: stimulate product sales, such as limited time discounts, discounts on purchases, giveaways, etc. Based on the consumption habits and holiday hotspots of the Chinese market, develop attractive promotional strategies to stimulate users' purchasing desire.

• Online and offline linkage activities: Integrating online and offline resources to expand the influence of activities, among which online interactive activities play a crucial role, as follows:

• Online registration and warm-up: publish the event preview tweet on the WeChat official account to introduce the time, place, content and highlights of offline activities in detail. Set up an online registration channel where users can submit registration information by filling out a form. At the same time, official account articles, posters of the circle of friends, community sharing and other ways were used to preheat the event, and short videos, pictures and other materials related to the event were released to attract more people to sign up for the event. For example, before an offline new product experience event, create a beautiful activity preview poster to showcase the unique appearance and functional highlights of the new product, attach the registration QR code on the poster, and guide users to scan the code to register.

• Online voting and selection: During offline activities, an online voting section is set up. For example, an offline creative design contest will be held. While the entries are displayed on the scene, an online voting platform will be set up through WeChat official account, so that users can vote for their favorite works. You can also set up honors such as the Best Popularity Award, and select winners based on online voting results to increase user engagement and interactivity.

• Online live streaming interaction: For some users who cannot be present in person, real-time live streaming of offline activities can be conducted through WeChat video accounts or other live streaming platforms. During the live broadcast, set up interactive activities such as question and draw draws, barrage interactions, etc. The anchor can answer the audience's questions in real time, introduce the situation of the event site, showcase the exciting moments of offline activities, and let online audiences also feel the lively atmosphere of the event. For example, in an offline music festival live broadcast, the anchor interviews live singers and viewers in real time, and viewers send blessings and questions through bullet comments. The anchor selects lucky viewers to give away music related products.

• Online topic discussion: launch online topic discussion on WeChat official account, community and other platforms around the theme of offline activities. Encourage users to share their ideas, experiences, and expectations, and enhance interaction and communication among users. For example, before an offline environmental protection public welfare activity, the topic of "environmental protection actions around you" is launched on the official account. Users can share their own environmental protection tips in daily life. After the activity, they can also launch the topic of "feelings of participating in this environmental protection activity" to collect user feedback.

2、 Service Process

• Requirement communication and research: In depth communication with enterprises to understand brand positioning, target audience, activity goals, and budget information. At the same time, conduct research on the market and competitors, analyze user preferences and market trends, and provide a basis for event planning.

• Event planning: Based on the needs and research results, develop a detailed event planning plan, including event theme, time, content, rules, promotion strategies, etc. The plan emphasizes creativity and feasibility, ensuring that the activity can attract user participation and achieve expected goals.

• Event Preparation: Complete all necessary preparations for the event, such as event page design, prize procurement, promotional material production, technical support, etc. Ensure that the activity proceeds smoothly during execution and avoid any errors.

• Activity execution: Fully execute the activity according to the activity planning plan. During the event, monitor the progress of the event in real-time, handle various unexpected situations in a timely manner, and ensure the smooth progress of the event. At the same time, actively interact with users, collect user feedback, and provide reference for optimizing subsequent activities.

• Event Review: After the event, a comprehensive evaluation of the event's effectiveness is conducted, analyzing event data such as number of participants, interaction rate, conversion rate, etc. Summarize the experience and lessons learned from the event, provide detailed activity reports and improvement suggestions for the enterprise, in order to continuously improve the effectiveness in future activities.

3、 Service advantages

• Professional team: We have a professional team composed of senior event planners, marketing experts, designers, and technical personnel. The team members have rich experience in event planning and execution, are familiar with the Chinese market and WeChat ecosystem, and can provide comprehensive service support for enterprises.

• Customized services: Tailored event planning solutions based on the unique needs and brand characteristics of each enterprise. Ensure that the event is highly aligned with the brand image and meets the specific goals and requirements of the enterprise.

• Creative planning: Emphasize the creativity and innovation of activities, combine Chinese cultural elements and market hotspots, and create attractive and communicative activity content. Attract user attention and participation through unique activity formats and interactive experiences.

• Precision marketing: Based on in-depth analysis of the target audience, develop precise promotional strategies. Use WeChat official account, friends circle, community and other channels to accurately push the activity information to potential users, so as to improve the activity exposure and participation rate.

• Data driven: Emphasize data analysis and application in the process of event planning and execution. By monitoring and analyzing activity data in real-time, adjusting activity strategies in a timely manner, optimizing activity effectiveness, and ensuring that activities achieve expected goals.

Choosing our official account activity planning and execution services is to choose to cooperate with professional teams to start a successful marketing journey in the Chinese market. Let's work together to empower your brand through exciting activities and attract more attention and love from Chinese users.