At a time when there are many WeChat official account and the competition is fierce, a clear and clear positioning is the key to stand out. It not only determines what kind of audience you attract, but also affects the direction of content creation and subsequent operational strategies. So, how to position your WeChat official account?

1、 Clarify one's own strengths and interests

Firstly, delve into your own strengths. This may include professional skills, such as being a senior lawyer with extensive experience in handling various legal provisions and cases; Or possessing unique talents, such as being skilled in painting, photography, etc; It can also be a rich life experience, such as long-term backpacking trips and visiting many niche yet charming places. These advantages will become the core competitiveness of your official account content.

At the same time, combined with personal interests. Running a official account is a long-term process. If you are engaged in an area of interest, you will be more enthusiastic and motivated to continue to invest energy. If you love food and enjoy exploring delicious restaurants on the streets, you can create official account around food. Whether sharing experience of exploring food, food production tutorials or food culture knowledge, you will enjoy it and produce high-quality content more easily.

2、 Analyze the target audience

Determining the target audience is an important part of official account positioning. Think about who your official account is targeting and what characteristics they have. From an age perspective, is it aimed at young students, professionals, or middle-aged and elderly people? People of different age groups have significant differences in their needs and interests.

From a gender perspective, there are differences in the topics of concern and preferred content forms between men and women. For example, men may be more interested in technology and financial information, while women may be more inclined towards fashion and emotional content.

We also need to consider factors such as the audience's geography, occupation, and consumption habits. If your target audience is mainly office workers in first tier cities, who have a fast-paced lifestyle, they may need more concise, practical, and quickly accessible information content; If targeting residents in third - and fourth tier cities, the content style and topic selection may need to be more in line with local living and consumption standards.

Collect information about the target audience through various channels, such as discussions on social media, surveys, industry reports, etc., in order to more accurately understand their needs and pain points, and provide a basis for subsequent content creation.

3、 Research the market and competitors

Understanding the market situation in the field and the situation of competitors can help find one's own differentiated positioning. Analyze the current popular types and themes of official account to see which fields are already competitive and which still have room for development.

For highly competitive fields, we need to consider how to highlight our unique features. For example, in the case of numerous fitness official account, you can focus on fitness guidance for specific groups, such as recovery training for postpartum mothers, or combine emerging fitness concepts and methods to create unique content.

When studying competitors, pay attention to their content characteristics, style, update frequency, interaction methods, etc. Identify their strengths and weaknesses, draw lessons from them, and avoid taking detours. At the same time, we found that they have not yet met the needs of users, and took this as the entry point of our official account to form a unique positioning.

4、 Determine the core value of official account

The core value of the official account is the basis for attracting users' attention and keeping it. It should answer a question: Why should users pay attention to your official account? This value can be to provide practical knowledge and skills, such as a official account that teaches people to learn foreign languages, and regularly share efficient learning methods, vocabulary memory skills, etc; It can also bring entertainment and relaxation, such as funny jokes, funny comic official account, so that users can get a moment of joy in their busy lives.

Alternatively, with emotional resonance as the core value, by telling warm and touching stories, analyzing emotional issues, and providing readers with emotional comfort and support. After clarifying the core values, all content creation and operation activities should revolve around it to ensure a consistent value experience for users.

5、 Name and introduction of planning official account

The name and profile of the official account are the first impression to the user, which should be concise and clear and can accurately convey the positioning. The name should be as short and easy to remember as possible, preferably containing keywords related to positioning, making it easier for users to find you when searching. For example, the official account, which is positioned to share knowledge about pet care, can be named "Pet Care Classroom".

The introduction should use refined language to summarize the core content and value of the official account. Tell users what they can gain by following and stimulate their desire to follow. This is a pet care classroom that provides you with professional and practical knowledge on pet feeding and health care, accompanying you and your furry child for a wonderful time

In short, the positioning of WeChat official account is a systematic project, which needs to comprehensively consider its own advantages, target audience, market competition and other factors. Once the positioning is determined, it is necessary to unswervingly work in this direction, continue to output high-quality and targeted content, and gradually create a official account with unique charm and influence.