The automatic reply function of WeChat official account is a powerful tool for operators to interact with users. It can respond to users' inquiries and messages at the first time, improve user experience and reduce operational burden. Reasonable use of automatic reply function can make official account operation more efficient and orderly. Here is a detailed introduction to how to use WeChat official account to automatically reply.

1、 Types and entry points of automatic replies

WeChat official account provides three types of automatic reply, namely, added automatic reply, message automatic reply and keyword automatic reply, which have different functions. Enter the background of the official account, find the "Automatic reply" option in the left menu bar, click it to enter the automatic reply setting page, where you can perform corresponding operations on the three automatic replies.

2、 Added automatic reply

The added automatic reply is the reply received by users when they first follow the official account. This is an important moment to establish contact with new users, so the reply content should be carefully designed.

Welcome message: The beginning should have a warm and friendly welcome message to make the user feel valued. For example, "Dear friends, thank you very much for your attention to our official account!"

Introduction to official account: briefly and clearly introduce the positioning and value of official account, and tell users what they can get after paying attention. For example, "here is a official account dedicated to food sharing, which will provide you with local specialties, exclusive recipes and restaurant recommendations every day."

Guiding operation: Guide the user to the next step, such as viewing historical articles, clicking menu options, etc. Click on the menu below to explore more exciting content; view historical articles, and discover a vast amount of food information waiting for you

3、 Automatic message reply

Automatic message reply is the content that the system automatically replies when a user sends any message to the official account. This feature is suitable for simple responses to some common and frequently asked questions.

Reply content: The content of automatic message replies should not be too long and should be concise and clear. For example, "Thank you for your message! We will reply to you as soon as we see it. If you have common questions, you can refer to the keyword guide below for answers

Attention: As automatic message reply is a unified reply for all user messages, do not mention overly specific or targeted content in it. At the same time, users should be made aware that this is only an automatic reply to avoid misunderstandings.

4、 Keyword automatic reply

Keyword automatic reply is the most flexible and practical type of automatic reply. By setting specific keywords and their corresponding reply content, it can accurately meet the different needs of users.

Keyword settings

Accurate keywords: Set precise keywords based on the questions that users may ask. For example, the official account is about tourism, so "Beijing Tourism Strategy", "Sanya Scenic Spot Recommendation" and other keywords are precise. When the content entered by the user is completely consistent with the precise keywords set, the corresponding reply will be triggered.

Fuzzy keywords: In addition to precise keywords, fuzzy keywords can also be set. For example, setting "travel guide" as a vague keyword may trigger a response for the keyword when the user inputs statements such as "where is a travel guide" or "seeking a travel guide". This can expand the matching range of keywords and improve the accuracy of automatic replies.

Reply content

Text response: For simple questions, a text response can be provided directly. If the user asks "How often is the official account updated?", the reply can be "Our official account is updated regularly every Monday, Wednesday and Friday to bring you the latest information."

Text and image reply: If the content is rich, using text and image reply will be more intuitive. Inserting images, article links, etc. in the reply can better display information. For example, in response to keywords related to "Beijing tourism guide", you can attach pictures of famous attractions in Beijing and links to detailed guide articles.

Combination reply: You can also combine various forms such as text, graphics, videos, etc. to reply. For example, for the keyword reply of "yoga tutorial", in addition to text introduction of basic yoga posture points, teaching video links and related graphic materials can also be attached to provide users with comprehensive information.

Priority setting: When multiple keywords are set for automatic reply and some keywords overlap or contain relationships, setting a reasonable priority can ensure that the system responds to users as expected. Generally speaking, the priority of precise keywords should be higher than that of vague keywords, and the priority of responding to important information can be appropriately increased.

5、 Optimization and precautions for automatic replies

Regular inspection and update: with the change of official account content and service, the content of automatic reply also needs to be updated in time. Regularly check whether the keyword settings are accurate, whether the reply content is outdated, and ensure that automatic replies always provide effective information to users.

Test automatic reply: After setting up automatic reply, a comprehensive test should be conducted. Use different accounts to send various keywords and messages, check whether the replies are accurate and timely, and whether the reply content is complete and error free. Identify problems and make timely adjustments.

Avoid excessive automatic replies: Although automatic replies can improve efficiency, it is also important to be careful not to make users feel like they are talking to the machine throughout the entire process. For some complex issues or special needs of users, it is still necessary to arrange human customer service to intervene in a timely manner and provide personalized services to maintain good user relationships.

In a word, the automatic reply function of WeChat official account is a double-edged sword, which can greatly improve the operation effect and user experience of official account if properly used. By reasonably setting up different types of automatic replies and constantly optimizing and improving the reply content, the official account can be more fluent and efficient in its interaction with users, laying a solid foundation for the long-term development of the official account.