In the era of information explosion, official account articles are flooding in. How to make your articles stand out and get a lot of forwarding has become the dream of many official account operators. After analyzing numerous high reposting articles, we found that content with the following characteristics is more likely to be favored by readers and widely spread.

1、 Provide practical value

People are always willing to share information that is helpful to themselves and others. An article that can solve readers' practical problems, provide practical skills or knowledge, will naturally trigger their forwarding impulse.

Life skills: This type of article covers all aspects of life, such as home storage, cooking techniques, clothing maintenance, etc. For example, an article introducing "how to quickly remove oil stains from clothes" provides a detailed list of various common and effective methods. While readers benefit from these techniques, they may also feel that many people around them may need them, so they actively share them to help others solve similar problems.

Workplace knowledge: For professionals in the workplace, provide job interview skills, efficient use of office software, career development planning, and other related content. For example, "10 Communication Skills that Newcomers in the Workplace Must Know" is very practical for those who are new to the workplace. They may want to share such articles with colleagues or friends who are looking for jobs to show their kindness and value.

Learning resources: In today's era of knowledge payment, free and high-quality learning resources are extremely scarce. Articles that organize a series of English learning websites, postgraduate entrance examination materials, and exam guides can easily spread widely among student groups and those with self-improvement needs.

2、 Triggering emotional resonance

Emotion is a common bond among humans, and articles that can touch the deep emotions of readers often have strong dissemination power.

Emotional stories: By telling touching stories, whether real or fictional, to evoke resonance in readers. For example, an article about family affection describes a mother's unwavering care for her child when they are sick, delicately portraying the greatness of maternal love and reminding readers of the deep emotions between themselves and their parents. This makes readers unable to resist sharing and hope that more people can experience this warmth.

Motivational Chicken Soup: When people face setbacks and difficulties, inspirational chicken soup can give them encouragement and strength. An article that tells the story of someone's struggle from failure to success, and conveys a positive attitude towards life, will inspire readers to bravely face the challenges in life, and they also hope to pass on this positive energy to those around them.

Roast resonance category: roast about social phenomena, industry problems or daily life can resonate with most people as long as the views are clear and the words are appropriate. For example, an article of roast about overtime culture, which tells the voice of many workers, will be forwarded one after another to express their views on this phenomenon.

3、 Create controversy over topics

Controversial topics always attract people's attention and stimulate their desire to participate in discussions and share.

Viewpoint collision type: The article presents unique or even contradictory views that provoke readers' thinking and debate. For example, in an article about educational methods, the author puts forward the viewpoint that "happy education is not suitable for all children" and lists relevant evidence. This unconventional viewpoint will prompt readers to share on their social media, initiate discussions, and express their own positions.

Hot and controversial topics: Based on current hot events, explore the controversial parts for in-depth analysis. For example, when a celebrity's inappropriate behavior attracts public attention, an article analyzing the underlying reasons and impacts from different perspectives will attract a large number of netizens to participate in the discussion, thereby promoting the forwarding of the article.

4、 Present fun

In the fast-paced life, people crave to relax their body and mind by reading interesting content. Interesting articles are more likely to stand out among a multitude of information and become objects that readers are willing to share.

Humorous and humorous: The main content is humorous and witty language, exaggerated plots, or funny jokes, which make readers laugh out loud during the reading process. For example, a humorous article that takes stock of various awkward moments in life, using humorous strokes to depict these scenes, can help readers forget their troubles in laughter and naturally share this happiness with others.

Fun knowledge: Present boring knowledge in an interesting way to increase its readability and fun. For example, an article that explains a historical story in the form of a comic, or an article that uses light and humorous language to popularize scientific knowledge, not only meets the readers' needs for knowledge acquisition, but also makes them feel fun while reading, and thus willing to share it with friends around them.

5、 Exquisite visual presentation

In this era of 'face recognition', the visual presentation of articles is equally important. Exquisite layout, high-quality images, and attractive charts can enhance the overall quality of the article, increase readers' interest in reading and willingness to share.

Beautiful layout: Reasonable paragraph division, clear title hierarchy, appropriate font size and color matching can make the article look pleasing to the eye. For example, using different colors to distinguish between titles and body text, and adding appropriate dividing lines to make the structure of the article clearer, can enhance readers' reading experience and encourage them to be more willing to share the article.

Rich images: High quality images closely related to the content of the article can enhance its persuasiveness and appeal. For example, a tourism article accompanied by high-definition pictures of beautiful local scenery can make readers feel as if they are there, greatly improving the readability and sharing value of the article.

Vivid charts: For articles that require the presentation of data or complex information, vivid charts can present the content more intuitively and help readers understand quickly. For example, an economic article analyzing market trends, by creating exquisite bar charts, line graphs, and other charts to clearly present data changes, makes the article more professional and attractive, and easier for readers to share.

To sum up, in order to get a large number of official account articles forwarded, we need to work hard on content creation, so that it has practical value, causes emotional resonance, creates topic disputes, is full of interest and has beautiful visual presentation. Of course, different types of articles may focus on different characteristics. Operators need to create targeted content according to the target audience and official account positioning, so as to improve the dissemination and influence of articles.