What specific types of content are the responsibilities of the content outsourcing team?
1. Focus on Core Needs! Questions About the Service Scope of Content Outsourcing Teams
2. 4 Core Content Types: From Basic Operation to In-Depth Conversion
1. Basic Operation Content: Building the Core Value of the Account
Brand Persona Articles: Customized personalized content based on corporate tone, such as "industry insight diaries" for tech brands and "ingredient science classes" for beauty brands. Yuwei created the "Artisan Story Series" for a European watch brand, which increased brand favorability by 40% in 3 months through artisan interviews and craftsmanship analysis.
Industry Knowledge Articles: Output professional content based on user needs, such as "customs clearance pitfall avoidance guides" for cross-border e-commerce and "study abroad application timelines" for educational institutions. A series of "visa document checklists" produced by an outsourcing team for an Australian study abroad institution achieved a 28% article saving rate, far exceeding the industry average.
Daily Interactive Articles: Lightweight content such as holiday greetings, user Q&As, and event previews to maintain account activity. Yuwei designed "weekly new product tasting" interactive articles for a Southeast Asian snack brand, boosting the comment section participation rate to 15%.
2. Marketing Conversion Content: Unlocking the Traffic Monetization Path
Event Planning Copy: Write promotional articles for seasonal marketing (e.g., 618, Double 11) and brand events (e.g., new product launches), including event rules, welfare highlights, and conversion guidance. A "anniversary pre-sale guide" created by an outsourcing team for a Hong Kong jewelry brand achieved an 8% article conversion rate, directly driving a 35% increase in sales.
Product Recommendation Articles: Present product value through scenario-based storytelling, such as "new mom reviews" for maternal and child products and "home renovation cases" for home appliances. A series of "small kitchen storage tools" articles written by Yuwei for a Japanese home appliance brand increased product click-through rates by 2.3 times.
Promotional Conversion Articles: Highlight discount strength and scarcity, such as "limited-time discount countdown" and "member-exclusive benefits". The "Black Friday China Exclusive" article of an American clothing brand, optimized by the outsourcing team with "multi-tiered discounts + limited-time gifts" wording, increased order conversion rates by 50%.
3. Interactive Service Content: Enhancing User Stickiness
User Story Collection: Screen high-quality user feedback and re-create content, such as "fan usage experiences" and "cooperation case sharing". A European skincare brand enhanced user trust through "sensitive skin repair diaries" organized by the outsourcing team, increasing the repurchase rate by 18%.
Comment Section Operation Articles: Write thematic replies to high-frequency user questions, such as "common after-sales question answers" and "logistics inquiry guidelines". Yuwei designed "10 FAQs on Customs Clearance" for a cross-border e-commerce platform, reducing customer service inquiries by 30%.
Community Linkage Content: Customize synchronized content for Official Account fan groups, such as "group-exclusive welfare previews" and "live interaction scripts". An Australian health product brand increased community activity by 60% through the combination of "Official Account articles + in-group Q&As".
4. Visual Supporting Content: Improving Content Quality
Graphic Layout Design: Match layouts to content types, such as "subheadings + charts" for knowledge articles and "scenario images + dialogue bubbles" for recommendation articles. The "fragrance note analysis" layout designed by Yuwei for a French perfume brand increased the full reading rate of graphics to 75%.
Short Video Script Creation: 15-60 second scripts adapted for videos embedded in Official Accounts, such as product unboxing and usage tutorials. The "30-second hand-brewing tutorial" script for a Southeast Asian coffee brand achieved an 82% video completion rate.
Poster Copy Adaptation: Write eye-catching short sentences for header images and cover images, such as "3 steps to solve sensitive skin problems" and "cross-border payment guide for beginners". The "Double 11 Pre-sale" cover copy designed by the outsourcing team for a British maternal and child brand increased click-through rates by 40%.
3. 3 Value-Added Services: The Differentiated Value of Professional Teams
1. Content Strategy Planning: More Than "Execution", Focus on "Planning"
2. Compliance Risk Management: Avoiding Platform Rule Red Lines
3. Cross-Platform Content Adaptation: Synchronously Empowering Video Accounts and Mini Programs
4. Yuwei Agency Operation: The "Full-Case Executor" of Content Outsourcing
Customized Content List: Output a Monthly Content Schedule based on enterprise stage needs (e.g., focusing on brand articles during the cold start phase and conversion articles during the mature phase). After cooperating with an Australian health product brand, the matching degree between content and business goals reached 95%;
Full-Process Quality Control: Implement a "three reviews and three proofreads" process from topic selection, creation to layout, ensuring content accuracy. The technical articles of a Hong Kong tech brand achieved 100% accuracy in professional terminology;
Data Review and Optimization: Analyze "reading-interaction-conversion" data of different content types monthly to iterate content strategies. The conversion rate of recommendation articles for a French beauty brand increased by 65% after optimization.
Conclusion: Content Outsourcing Is an Efficient Choice for "Professional Division of Labor"
👉 Consult Shanghai Yuwei Now to receive the Official Account Content Type Adaptation List (2025 Version) for free + a one-on-one content plan, and let professional teams build a high-value content ecosystem for you!
