What are the common charging models for content outsourcing?

2025-10-27
来源：羽薇网

1. Addressing Core Questions! Key Pain Points of Fee Models for Enterprises

What are the common fee models for WeChat Official Account content outsourcing? What is the charging standard for agency operation companies? Is it more cost-effective to outsource official account content by article or through a package? These are the most frequently asked questions by clients when Shanghai Yuwei serves over 150 enterprises. Data shows that 68% of enterprises waste over 30% of their costs due to choosing the wrong fee model; a tech company once lost 120,000 RMB in half a year by blindly opting for the "pure commission model." Clarifying the charging logic is crucial to achieving "controllable costs + meeting performance goals."


2. 4 Mainstream Fee Models: Analyzing Applicable Scenarios and Core Rules

Based on the 2025 industry quotation standards and over 300 practical cases of Yuwei, content outsourcing fees can be divided into the following 4 categories, adapting to the needs of different enterprises:

1. Basic Package System: Fixed Services + Clear Budget, Suitable for SMEs

Charging Logic: Fixed fees are charged monthly/quarterly/annually, covering standardized services, with prices tiered by service depth.

  • Price Range: Basic version: 2,000-5,000 RMB/month (4-8 articles/month typesetting + fan replies + basic analysis); Standard version: 5,000-15,000 RMB/month (8-15 original articles/month + visual design + community operation); Premium version: 15,000-50,000 RMB/month (full-case planning + video production + advertising).

  • Applicable Scenarios: Enterprises needing stable operation with limited budgets, such as startup brands in the cold start phase and traditional enterprises for daily maintenance.

  • Yuwei Case: A cross-border e-commerce company chose the standard package (8,000 RMB/month). Yuwei provided "2 product recommendation articles + 1 industry insight article per week," increasing the engagement rate from 0.8% to 3.2% in 3 months, and reducing costs by 60% compared to an in-house team.

  • Notes: Clarify "revision times (suggested ≥2 times) and emergency response time (e.g., within 48 hours)" to avoid hidden fees.

2. Per-Article Billing System: Pay-as-You-Need + Flexible Adjustment, Suitable for Phased Needs

Charging Logic: Separate pricing based on content type, with significant differences between original/non-original content and graphic/video content.

  • Price Range: Reposting typesetting: 50-200 RMB/article; Paraphrasing (50%-70% originality): 50-200 RMB/article; Basic original articles: 300-1,500 RMB/article; In-depth industry articles or video scripts: 1,000-3,000 RMB/article.

  • Applicable Scenarios: Enterprises with unstable posting frequencies, such as quarterly campaign promotions and temporary product recommendations for new launches.

  • Yuwei Case: A European beauty brand collaborated only during new product launches, customizing "ingredient review original articles" at 1,200 RMB/article. Three articles drove over 10,000 clicks on the mini-program, with a per-article ROI of 1:6.

  • Notes: Agree on "originality standards (required ≥85%) and copyright ownership" to avoid plagiarism risks.

3. Project-Based Billing: One-Time Service + Accurate Quotation, Suitable for Specialized Needs

Charging Logic: One-time fees for specific projects (e.g., account setup, campaign planning), priced based on service complexity.

  • Price Range: Basic new account setup (menu bar + auto-reply): 3,000-8,000 RMB; Single campaign planning (e.g., 618 promotion): 5,000-30,000 RMB; Follower growth projects: 0.5-8 RMB per follower.

  • Applicable Scenarios: Enterprises with short-term specialized needs, such as old account revamping and holiday marketing campaigns.

  • Yuwei Case: A Hong Kong jewelry brand customized a project-based service (20,000 RMB) for its anniversary. Yuwei provided "3 campaign articles + visual design + community fission plan," increasing followers by over 5,000 and boosting sales by 35% during the campaign.

  • Notes: Clarify "acceptance criteria (e.g., campaign GMV goals) and delivery timelines" to avoid delays.

4. Performance-Linked Billing: Basic Service Fee + Performance Commission, Suitable for Growth-Oriented Enterprises

Charging Logic: A combination of "fixed basic fee + variable commission," where commission is tied to metrics like read count and conversion rate.

  • Price Range: Basic service fee: 30,000-80,000 RMB/month + 3%-15% sales commission; or basic fee: 5,000-10,000 RMB/month + 3-8 RMB commission per new follower.

  • Applicable Scenarios: Mature enterprises pursuing performance growth, such as e-commerce brands and FMCG companies.

  • Yuwei Case: An American apparel brand adopted the "6,000 RMB/month basic fee + 10% sales commission" model. Yuwei used "promotion articles + WeChat Channels linkage" to drive over 800,000 RMB in GMV within 3 months, reducing the enterprise’s actual costs by 25% compared to the pure package model.

  • Notes: Define "data statistics standards (e.g., excluding returns from valid conversions)" and guard against fake traffic.


3. 3 Key Pricing Factors: Avoiding Charging Traps

1. Industry Attribute: 30%-50% Premium for Sensitive Industries

Industries requiring strict compliance (e.g., healthcare, finance) have 30%-50% higher fees due to high review costs; conventional industries (e.g., education, FMCG) have more affordable pricing. Yuwei’s customized compliant content package for a healthcare brand cost 40% more than regular packages due to the added "three-level review" process, but achieved zero violations throughout the year.

2. Content Complexity: Doubled Costs for Multimedia Content

Content with short videos or SVG interactions incurs an additional 500-2,000 RMB per piece; infographic design costs 200-800 RMB per image—1-2 times higher than pure text content. A Japanese home appliance brand’s single original article price increased from 800 RMB to 1,800 RMB due to the need for "product disassembly video scripts."

3. Account Foundation: 30% Price Gap Between New and Mature Accounts

New accounts require building a content system from scratch, with fees 30% higher than mature accounts; accounts with over 100,000 followers have higher operation difficulty, with monthly fees generally exceeding 8,000 RMB. Yuwei charged a 30% one-time startup fee for a 0-follower startup brand’s "cold start package," helping it quickly gain over 1,000 followers.

4. Yuwei's Charging Advantages: Dual Guarantees of Transparency and Customization

  1. Clear Pricing with No Hidden Fees: All services specify "content quantity, revision times, and delivery standards." For example, the standard package clearly includes "10 original articles + 2 free revisions + monthly data report," rejecting additional charges like "rush fees" or "design fees."

  2. Tiered Discounts to Reduce Costs: Annual contracts enjoy a 15% discount, and quarterly contracts enjoy an 8% discount. An Australian health product brand saved nearly 20,000 RMB after signing an annual contract.

  3. Trial Operation to Avoid Risks: A 1-month trial operation service is provided, allowing enterprises to experience results before renewing. This has helped over 30 enterprises avoid losses from long-term binding.


Conclusion: Choosing the Right Model = Halved Costs + Doubled Results

There is no "one-size-fits-all best option" for WeChat Official Account content outsourcing fee models—only the "most suitable one." Startups can choose basic packages, mature brands can try performance-linked billing, and short-term needs prioritize project-based billing. The key is to combine industry, content, and account factors, and select a transparent service provider to turn every investment into operational results.

👉 Consult Shanghai Yuwei Now to receive the 2025 WeChat Official Account Outsourcing Fee Model Adaptation Handbook for free + a one-on-one quotation plan, accurately matching your operational needs!

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