• List Needs Clearly: Sort out 3 core needs in advance—content types (e.g., brand articles/conversion articles), operation goals (e.g., follower growth/product promotion), and budget range (e.g., monthly budget of RMB 5,000-20,000). An Australian health product brand improved its screening efficiency by 60% by clarifying "8 monthly seeding articles + 1,000+ new followers per month" in advance.

• Phase Adaptability: Prioritize "account setup + content matrix planning" capabilities during the cold start phase, and focus on "conversion copywriting + event planning" experience during the mature phase. Yuwei matched a "cold start dedicated team" for a startup tech brand, achieving a breakthrough from 0 to 5,000 followers in 3 months.

• Basic Qualifications: Request a Business License (with "new media operation" in the business scope) and WeChat service provider certification (e.g., Tencent Advertising Service Provider qualification) to exclude "individual studios" and "shell companies".

• Cross-Border Service Qualifications: Prioritize teams with Cross-Border E-Commerce Enterprise Qualification Certificates or experience serving over 5 overseas brands. Yuwei became the first choice for a Southeast Asian snack brand due to its experience serving over 120 foreign enterprises.

• Compliance Assurance Capability: Request a Content Compliance Commitment Letter that specifies "sensitive word review mechanisms" and "violation compensation clauses". A European beauty brand avoided 3 potential penalty risks through such clauses.

• Cultural Adaptation Test: Provide "Western holiday marketing" needs and observe whether the team can integrate them with Chinese customs (e.g., combining "Christmas" with "year-end benefits"). The "Christmas limited gift box + Chinese red packaging" plan designed by Yuwei for a U.S. brand achieved 2x the expected conversion rate.

• Language Expression Verification: Provide English brand materials and request Chinese copy that combines "professional terminology + internet buzzwords" to test mastery of local expressions like "seeding" (product recommendation) and "break through the circle" (gain wider exposure). A German kitchenware brand found through comparison that Yuwei’s copy retained the professionalism of "precision craftsmanship" while integrating colloquial expressions like "friendly for kitchen beginners".

• User Insight Test: Ask for 3 content solutions for the pain point of "slow cross-border logistics". High-quality teams will respond from multiple dimensions such as "customs clearance popular science", "timeliness commitment", and "after-sales compensation".

• Industry-Specific Cases: Prioritize cases in the same field—for beauty brands, focus on the effectiveness of "ingredient popular science + user testimonials"; for tech brands, pay attention to "technology interpretation + scenario application" conversion data. The "fragrance scenario-based" series created by Yuwei for a European perfume brand has become a reference template for similar brands.

• Data Authenticity Verification: Request "WeChat backend screenshots + third-party monitoring data" to avoid "fake cases". A Hong Kong jewelry brand confirmed the authenticity of read counts and conversion rates by verifying the "anniversary promotion article backend data" provided by Yuwei.

• Cooperation Cycle Analysis: Check the "cooperation duration + performance growth curve" in cases. Teams with long-term cooperation (≥6 months) and sustained performance growth are more reliable. Through 3 years of cooperation with an Australian study-abroad agency, Yuwei helped it grow from 10,000 to 100,000 followers, with an annual service satisfaction rate of 98%.

• Response Time Test: Send inquiries during overseas working hours (e.g., early morning Beijing time). Professional teams should respond within 12 hours. Yuwei’s "7×16-hour bilingual communication group" made a U.S. brand exclaim, "It’s like communicating with a local team".

• Process Standardization Verification: Request a Cross-Time Zone Service SOP that specifies timelines for each link from "topic confirmation → creation → review → publication" (e.g., topic feedback within 2 working days).

• Emergency Plan Check: Ask about the "content adjustment process for sudden hot topics". High-quality teams will have a "48-hour rapid draft" mechanism. Yuwei once seized the "World Coffee Day" hot topic for a Southeast Asian coffee brand, completing article creation within 24 hours and achieving over 10,000 reads.

• Detailed Service Scope: Specify "monthly original article count (including ≥2 revisions)", "visual design types (cover images/illustrations)", and "frequency of data reports" to avoid "vague descriptions".

• Agreed Performance Indicators: Define reward and penalty mechanisms for core goals (e.g., "single article read count ≥3,000", "follower growth rate ≥5%/month"). A French beauty brand used such clauses to make the team more focused on performance improvement.

• Intellectual Property Ownership: Specify that "content copyright belongs to the enterprise" to prevent subsequent disputes.

• Breach of Contract Compensation Clauses: Agree on "fee reduction ratio for unmet targets" and "compensation plan for account violations".

• Friendly Exit Mechanism: Set a "3-month trial operation period" and "30-day advance termination right" to reduce long-term binding risks. Yuwei’s "flexible termination clauses" have helped over 20 enterprises avoid losses from mismatched cooperation.

1. 7-Day Demand Diagnosis Service: Within 72 hours of receiving enterprise needs, output a Content Outsourcing Adaptation Plan including "recommended team type + budget allocation + expected results". A British maternal and child brand quickly clarified its cooperation direction through this service.

2. Dual-Team Service Model: Assign dual leaders—a "cross-border consultant (familiar with overseas enterprise logic)" and a "local operator (familiar with the WeChat ecosystem)"—to solve communication gaps. A European watch brand reported a "100% demand transmission accuracy rate".

3. Performance Guarantee Commitment: Full refund of service fees if agreed indicators (e.g., follower growth, read counts) are not met during the trial operation period. This has provided risk protection for over 50 enterprises.

👉 Consult Shanghai Yuwei Now to receive the Handbook for Overseas Brands on Selecting Content Outsourcing Teams (2025 Edition) for free + 1-on-1 demand diagnosis. We will match you with 3 high-quality team plans within 3 days!

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