• Infrastructure Setup: Complete account registration/certification, optimize profile picture/bio, design menu logic (e.g., "Product Center → Purchase Link", "About Us → Contact Info"), and configure welcome messages & keyword replies (Yuwei set up "Reply ‘Welfare’ to get new user coupons" for a beauty brand, driving 300 conversion orders in the first month).

• Security Maintenance: Set hierarchical permissions (operators only have publishing rights; admins hold modification rights), update account passwords quarterly, and enable login alerts to prevent account theft.

• Compliance Inspection: Monthly review of historical content and current settings, delete non-compliant phrases like "the lowest price nationwide", and ensure ad content is labeled "Advertisement" to meet Advertising Law requirements.

• Material Management: Build a brand material library (including Logo, VI standards, product materials) and hand over all operation documents (e.g., design source files, publishing records) upon service completion.

• Strategy Planning: Analyze user portraits (age, interests, pain points) to create a monthly content calendar (including release time, keywords, content direction)—for example, planning "baby food tutorials + parenting myths" for maternal and child brands. Yuwei designed a "ingredient science + local user tests" content matrix for a cross-border milk powder brand, increasing page views by 2.3 times.

• Creation & Execution: Original content accounts for ≥85% (reprints require authorization and source attribution); texts are clearly segmented (≤300 words per paragraph) and paired with brand-aligned images (resolution ≥72dpi, mobile-screen adaptive). Yuwei’s copy team excels at "professional + accessible" expression—for a medical brand, its "medical report interpretation" articles had a sharing rate 3 times the industry average.

• Publishing Optimization: Schedule posts at peak user activity times (e.g., 8 AM, 8 PM) with ≤1 hour error; unify formatting (14px Microsoft YaHei for body text, 18px Source Han Sans for headings, 1.5x line spacing) to enhance readability.

• Tiered Management: Use the RFM model to categorize users into new followers, active users, loyal users, and inactive users—send welcome gifts to new users and "exclusive coupons" to reactivate inactive ones. Yuwei’s reactivation strategy for a retail brand increased inactive users’ repurchase rate by 18%.

• Interaction & Response: Reply to comments and private messages within 24 hours, avoiding robotic scripts. For example, if a user asks about "after-sales issues", directly guide them to a dedicated customer service instead of just saying "Thank you for following". Yuwei’s interaction response rate has reached 99% for 12 consecutive months.

• Community Linkage: Build tiered groups (e.g., "new product experience group"), host regular Q&A and lucky draw activities, and target a ≥10% group participation rate to achieve in-depth private domain operations.

• Planning & Preparation: Clarify goals (e.g., 10,000 new followers, 500 conversions), select suitable formats (use "referral for benefits" for fission-based follower growth, "limited-time discounts" for conversion), and set budgets & ROI targets (≥1:3).

• Implementation & Execution: Design campaign posters and promotional copy, integrate preheating across channels (Official Account, communities, WeChat Moments), and assign roles for technical maintenance (e.g., mini-program development) and customer service. Yuwei planned a "Mid-Autumn Card Collection for Gift Boxes" campaign for a snack brand, gaining 8,000+ followers in 3 days.

• Review & Documentation: Output data reports (participation count, conversion volume), summarize loopholes (e.g., page crashes) and lessons learned, and update the campaign case library.

• Real-Time Monitoring: Track over 20 metrics (new/lost followers, page views, engagement rate—likes/comments/shares) and investigate abnormal data (e.g., sudden drop in page views) within 24 hours.

• Report Output: Submit a Weekly Operation Report (data trends + next week’s plan) weekly, a Monthly Report (data comparison + optimization suggestions) monthly, and a special analysis report after campaigns.

• Strategy Iteration: Adjust content (e.g., increase high-sharing "practical tutorials") and campaign formats (e.g., switch from lucky draws to fission-based lucky draws) based on data. Yuwei once helped a tech brand shorten its content conversion path by 40% through data optimization.

1. Dual-Team Configuration: "Strategy Consultant + Execution Team (copy/design/data)". Consultants align requirements, while the team focuses on implementation—a European watch brand reported a "60% increase in service response efficiency".

2. Compliance Guarantee Commitment: If account penalties occur due to Yuwei’s review negligence, Yuwei bears full compensation (including legal fees) and has helped over 15 clients avoid risks.

3. Customized Add-Ons: Support "basic modules + value-added services" combinations—for example, cross-border brands can add "multi-platform synchronization (Xiaohongshu/Weibo)", while local brands can add "offline campaign traffic guidance".

4. Transparent Management: Use Feishu spreadsheets to sync work progress in real time, allowing clients to check content drafts, campaign plans, and data reports anytime.

👉 Consult Shanghai Yuwei Now to receive the free 2025 Official Account Agency Operation Service List + 1-on-1 demand diagnosis, and get a customized service plan within 3 days!

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