What are the core requirements for registering an overseas public account?

2025-10-28
来源:羽薇网

I. Addressing Registration Pain Points: Overseas Enterprises’ "Qualification Threshold Dilemma"

What are the registration requirements for WeChat official accounts of overseas entities? What qualifications do foreign enterprises need to prepare? What conditions must be met to register an overseas service account on WeChat? These are the most frequent inquiries Yuwei receives when serving over 200 overseas clients. Data shows that 82% of overseas enterprises experience registration delays of more than 1 month due to incomplete qualification materials or misunderstandings of requirements—a Southeast Asian brand, for instance, was rejected three times simply because it failed to notarize foreign-language documents. In fact, as long as you accurately meet the 4 core requirements, registration can be completed efficiently.


II. 4 Core Requirements: "Hard Standards" for Overseas Entity Registration

Based on the 2025 latest rules of WeChat Official Platform and Yuwei’s 300+ cross-border cases, registration must strictly meet the following requirements—none can be omitted:

1. Entity Qualification Requirements: "Basic Proof" of Legal Identity

  • Core Requirement: The applicant must be a legally registered enterprise or organization outside Chinese mainland, and provide valid entity certification documents within the validity period.

  • For Enterprises: Submit color scans of the company registration certificate and business registration certificate (e.g., Hong Kong companies need Company Registration Certificate and Business Registration Certificate; Singapore companies need Business License);

  • For Individuals: Overseas sole proprietors must provide individual business registration certificates or commercial licenses. If there is no official seal, additional identity association proof is required.

  • Compliance Handling: All foreign-language documents must be accompanied by Chinese translations and notarized by a local notary public. Yuwei once assisted a European brand in completing the entire process of "registration document translation - local notarization - Chinese consulate certification" to ensure materials meet review standards.

  • Prohibited Situations: Entities under deregistration or revocation, or those with business scopes including WeChat-prohibited categories (e.g., e-cigarettes, medical aesthetic devices), cannot pass the review.

2. Administrator Qualification Requirements: "Authorization Guarantee" for Account Operations

  • Identity Requirement: Designate 1 administrator and provide valid identity proof (ID card, passport, or driver’s license).

  • Key Restrictions on Contact Information:

  • Phone Number: Must be a Chinese mainland phone number (for receiving verification codes); overseas phone numbers are not currently supported for direct registration. Yuwei provides "compliant authorized agency services" for Southeast Asian clients without mainland phone numbers, completing verification through filed phone numbers;

  • Email: Must use an email not previously registered with any WeChat official account. Corporate emails are recommended to enhance credibility.

  • Permission Association: The administrator’s WeChat must complete real-name authentication. After registration, it will be bound to the account’s security operations (e.g., login verification, function modifications). The administrator can be changed later via the Official Platform.

3. Verification Requirements: "Mandatory Step" for Unlocking Functions

Overseas entity accounts must complete verification to use core functions, which requires meeting two conditions:
  • Supplementary Materials: On the basis of entity and administrator materials, submit a verification application letter (template downloadable from WeChat official website). If choosing WeChat Verification, additional corporate bank account information must be provided;

  • Fees & Process:

  • WeChat Verification: Pay a verification fee of RMB 300 per application, with a review cycle of 1-3 working days. After passing, the "Overseas Enterprise Verification" badge and all service account functions are unlocked;

  • Micro-Payment Verification: No fee required. The system transfers RMB 1-3 to the corporate bank account; verification is completed by entering the transfer amount. However, some advanced functions (e.g., WeChat Pay) require additional WeChat Verification.

  • Yuwei Advantage: Through an exclusive review channel, the verification cycle is shortened from the usual 3 days to 1 working day. A German brand quickly unlocked mini-program docking functions with this service.

4. Additional Requirements for Function Activation: "Advanced Requirements" for Commercial Operations

To activate commercial functions such as WeChat Pay, additional specific conditions must be met:
  • WeChat Pay Activation:

  • Basic Qualifications: The official account has completed WeChat Verification; the enterprise has a legal overseas entity and an independent website/APP;

  • Settlement Requirements: Supports foreign exchange settlement in 12 currencies (including USD, EUR, HKD, etc.). A domestic corporate bank account is required, or filing through a third-party payment institution. Yuwei has cooperated with 5 compliant payment institutions to assist overseas enterprises in completing filing quickly;

  • Mini-Program Docking: The mini-program entity must be consistent with the official account entity, or provide association proof (e.g., parent-subsidiary relationship documents). Yuwei once helped an Australian brand complete the "official account - mini-program" entity association verification.


III. Pitfall Avoidance Guide: Analysis of 3 Common Misunderstandings About Requirements

  1. Misunderstanding 1: Assuming subscription accounts can be registered – WeChat clearly stipulates that overseas entities can only register verified service accounts; subscription accounts must be applied for through domestic affiliated entities. Yuwei once assisted a UK brand in adjusting its registration plan to avoid 20 days of waste due to mismatched materials;

  2. Misunderstanding 2: Ignoring document notarization – Unnotarized foreign-language materials are 100% rejected. Yuwei provides integrated "translation - notarization - verification" services, achieving a 100% material pass rate;

  3. Misunderstanding 3: Using overseas phone numbers for registration – Mainland phone numbers must be obtained through compliant channels. Never use illegal third-party numbers, as this may lead to account termination.


IV. Yuwei’s Registration Support: 3 Core Guarantees

  1. Dual-Team Review: "Compliance consultants + registration specialists" collaborate to pre-check the matching degree of qualification requirements. A French brand passed registration in one go through pre-review;

  2. Material Guarantee Service: Provide a standardized material list (including downloadable templates). If registration fails due to incorrect material guidance, the service fee is fully refunded;

  3. End-to-End Agency: Handle the entire process from material preparation to verification completion, and synchronize progress across time zones. A US brand completed registration and verification in only 7 days.


Conclusion: Meeting Requirements = 90% of Registration Success

For overseas enterprises, accurately meeting registration requirements is the key first step to entering the Chinese market. The compliance of entity qualifications, the accuracy of administrator information, and the professionalism of the verification process directly determine registration efficiency. Yuwei has helped over 120 overseas enterprises pass review quickly, making official accounts the "first touchpoint" for brand localization.


👉 Consult Yuwei now to get a free 2025 Overseas Entity WeChat Official Account Registration Requirement Checklist + 1-on-1 qualification assessment. A customized registration plan will be provided within 3 days!

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