In the digital wave, WeChat official account has become a key window for overseas enterprises to enter the Chinese market. Our professional services aim to assist overseas enterprises in accurately grasping the pulse of the Chinese market, establishing a strong brand influence on the WeChat platform through high-quality content and innovative strategies, and achieving rapid business expansion.

1、 Service Content

（1） Brand positioning and strategic planning

In depth research: We conduct surveys, competitor analysis, and user profiling to gain a deep understanding of the company's core values, target audience age groups, consumption habits, interests, and preferences, providing data support for subsequent strategy development.

Strategy formulation: based on the research results, we will develop a 12 month WeChat official account operation strategy, clarify the content theme direction, release frequency, interactive forms, etc., to ensure that the content output is highly consistent with the brand positioning and market demand. For example, for an overseas enterprise that focuses on high-end outdoor sports equipment, we may develop a series of content with the theme of "exploring the ultimate, quality accompanying", focusing on outdoor adventure stories, product performance evaluations, and more.

（2） Content Creativity and Writing

Creative inspiration collection: Our creative team will always pay attention to cutting-edge industry information, social hot topics, popular culture trends, as well as special festivals and customs in China. We will combine these elements with corporate brands and product characteristics to explore unique content creative points. At the same time, we will regularly analyze the discussion topics and interest tendencies of the target audience on social media platforms, and based on this, generate content themes that are in line with user preferences.

Creative planning process: At the beginning of each month, the creative team will organize a brainstorming meeting to plan a series of themed content based on the collected inspiration and understanding of brand positioning and target audience. When planning each series, not only will the core theme be determined, but also the narrative structure, emotional context, and interaction with users of the content will be planned. For example, when planning a series of content about environmentally friendly products, we may use the theme of "Protecting the Earth, Starting from Daily Choices", by telling the environmental concept, the environmental advantages of the product, and the user's environmental life story, to evoke emotional resonance and action willingness from the user. Each series contains 4-6 articles, which are both independent and logically interconnected, forming a complete content matrix.

Content writing process: The article is written by a senior copywriting team. After receiving the creative planning proposal, the copywriters will first collect data and organize materials to ensure the accuracy and richness of the content. After the initial draft is completed, it will undergo multiple internal reviews, including content review by the copywriter, language polishing by the editor, and cultural adaptability review by cross-cultural experts, to ensure that the article not only has fluent and vivid language, but also accurately conveys the brand concept and avoids cultural conflicts.

Language style control: When writing articles, we will use language styles that are popular among Chinese users, cleverly incorporating internet memes, popular vocabulary, and emotionally resonant points. For example, when promoting an intelligent health monitoring device, we may attract users' attention with hot words. In the main text, by discussing the anxiety of young people towards health management in fast-paced life, and how the product provides users with health data monitoring and life advice anytime and anywhere like a caring partner, it triggers emotional resonance among users and makes the content easy to spread.

（3） Visual Design and Layout

Pre design communication and brand visual sorting: Before the design work begins, we will have in-depth communication with the enterprise to comprehensively understand the brand's visual assets, including brand logo, standard colors, auxiliary graphics, etc. At the same time, collect past promotional materials of the enterprise, analyze its visual style characteristics, and lay the foundation for subsequent design work. For example, if the brand color of a company is blue, representing technology and innovation, we will use blue as the main color tone when designing visual elements for WeChat tweets, and combine it with simple lines and technological icons to enhance brand image recognition.

Cover image design: As the "facade" of a tweet, the cover image is crucial. We will customize the design based on the theme and brand style of the article. Using high-definition, visually impactful images as the background, paired with eye-catching title text. Text design emphasizes layout and layout, using different fonts, sizes, and colors to highlight key points and attract users to click. For example, when promoting a newly launched fashion outfit, the cover image may feature a fashion icon of a model wearing the outfit, and the title may use trendy fonts such as handwritten or artistic fonts, paired with popular color combinations such as contrasting designs, to create a strong visual appeal.

Illustration design: In order to enhance the readability and interest of the article, we will draw or select appropriate illustrations based on the content of the article. For popular science articles, concise and clear diagrams will be drawn to help users understand complex concepts; For narrative articles, vivid illustrations will be used to enhance the sense of immersion. The style of illustrations should be consistent with the overall style of the brand, such as minimalist style, cartoon style, or realistic style. At the same time, pay attention to the layout coordination between illustrations and text, so that the graphics and text complement each other.

Layout process and standards: Layout work follows strict processes and standards. Firstly, divide the article into sections based on its structure and determine the primary and secondary relationships of each section's content. Use elements such as paragraph spacing and separation lines to make the article clear in hierarchy. In terms of text layout, choose fonts suitable for mobile reading, such as Pingfang, Siyuan Heiti, etc. The font size is generally set between 14-16px, the line spacing is 1.5-1.75 times, and the font spacing is adjusted appropriately to ensure reading comfort. For key content, such as subheadings, references, etc., use different colors, bold, underline, and other methods to highlight them.

Interactive element layout: In order to enhance user interaction, carefully layout and design the interactive elements in the text, such as voting, message guidance, mini program entrance, etc. Set the voting area in a prominent position in the article, accompanied by concise and clear problem descriptions; At the end of the article, guide users to leave comments through a combination of text and images, such as "Come and share your opinions in the comment section!" accompanied by a cute emoji icon. For the entrance of the mini program, a prominent button design and clear guidance text are used to facilitate users to click and enter.

Cross platform adaptation and testing: Considering users' reading habits and the diversity of devices, we will conduct cross platform adaptation testing on the layout. Preview on WeChat on different models of mobile phones, tablets, and computers to ensure that the article presents the best visual effects on various devices. Check for text misalignment, proper loading of images, and proper functioning of interactive elements, and make timely adjustments and optimizations.

（4） Event Planning and Execution

Event planning: Combining festivals, hot topics, and brand events, plan monthly online interactive activities such as lucky draws, Q&A, check-in challenges, live streaming sales, etc. The event planning will revolve around the goals of enhancing brand awareness, increasing fan stickiness, and promoting product sales.

Activity execution: We will provide comprehensive execution services from activity preheating, activity progress to activity review. During the warm-up stage of the event, attract user attention through multi-channel promotion; During the activity, monitor activity data in real-time and adjust strategies in a timely manner; After the event, analyze and summarize the effectiveness of the activity to provide experience reference for subsequent activities.

（5） Data analysis and optimization

Data monitoring: monitor the official account data every day, including the number of readers, likes, comments, forwards, fan growth, etc., and generate data reports regularly.

Data analysis: Through in-depth analysis of data, explore users' reading preferences, behavioral habits, etc., and identify strengths and weaknesses in content operation. For example, if we find that the reading volume and interaction rate of articles on a certain topic are high, we will increase the creative efforts of such content; If we find that an article has a high bounce rate, we will analyze the reasons and optimize the content structure and expression.

Strategy optimization: Based on data analysis results, optimize and adjust content strategies, event planning, promotion channels, etc. on a monthly basis to ensure continuous improvement in operational effectiveness.

2、 Service advantages

（1） Professional team

Team composition: Our team is composed of senior WeChat operation experts, copywriters, visual designers, event planners, and data analysts, possessing rich industry experience and professional skills.

Cross cultural advantages: Team members are not only familiar with the Chinese market and WeChat ecosystem, but also have cross-cultural communication experience. They can accurately understand the brand concepts and cultural connotations of overseas enterprises, and transform them into content that meets the preferences of Chinese users.

（2） Customized services

Personalized scheme: according to the industry characteristics, brand positioning, target audience and market demand of different enterprises, customized WeChat official account operation scheme ensures the pertinence and effectiveness of the service.

Flexible adjustment: During the service process, we will adjust our operational strategies and content plans in a timely manner based on the development and market dynamics of the enterprise, ensuring that the service is always consistent with the needs of the enterprise.

（3） Data driven

Precise analysis: use advanced data analysis tools and methods to conduct in-depth mining and analysis of official account data to provide scientific basis for operational decisions.

Continuous optimization: Based on data analysis results, continuously optimize content creation, event planning, user interaction, and other aspects to achieve maximum operational effectiveness.

（4） Comprehensive support

One stop service: providing one-stop services from account activation, content planning, design and layout, event execution to data analysis, so that enterprises do not have to worry about tedious operational affairs.

Full process communication: Establish a dedicated communication group, maintain close communication with the enterprise, timely understand the enterprise's needs and feedback, and ensure service quality and effectiveness.

Choosing our WeChat official account content customization and planning services is to choose to cooperate with professional teams to start a successful journey in the Chinese market. Let's work together to empower your brand with high-quality content and create infinite possibilities on the WeChat platform!