In the digital wave, WeChat official account has become an important platform for enterprises to expand the market and enhance brand influence. For overseas enterprises, the establishment and operation of WeChat official account is a key step in order to make a figure in the Chinese market. We are specialized in providing WeChat official account account infrastructure services to help overseas enterprises open a wonderful chapter in the Chinese market.

1、 Service Process

• Requirements communication: In the early stages of project initiation, we will arrange professional account managers to have in-depth communication with overseas enterprises. Comprehensively understand the business scope, brand positioning, target audience, expectations and special needs of the enterprise on the official account through online meetings, email exchanges and other means. For example, for an overseas enterprise that focuses on high-end fashion products, we will focus on exploring the luxury style of its brand, the consumption habits and aesthetic preferences of its target customer group, so that subsequent services can be accurately matched.

• Scheme formulation: according to the results of demand communication, our professional team will formulate a detailed WeChat official account building scheme within 3 working days. The plan covers specific implementation plans and timelines for various stages such as registration application, feature customization, content planning, and interface design, and provides reference cases for various design styles and functional modules for enterprises to choose from.

• Execution and feedback: After receiving confirmation from the company regarding the plan, we quickly began the construction work. Report work progress to the company every week, and the company can provide modification suggestions and recommendations at any time. We will adjust and optimize in a timely manner to ensure that the construction work meets the company's expectations.

2、 Registration Application

• Data preparation assistance: help enterprises prepare required registration data, including enterprise registration certificate or business license, email address used to log in to the public platform and retrieve password, personal WeChat signal set as administrator (administrator scanning code is required when logging in), and determine the name, profile, logo and other relevant information of the official account. We will conduct a preliminary review of the information provided by the enterprise to ensure its completeness and compliance, laying the foundation for smooth registration.

• Registration process guidance: guide overseas enterprises to register on the WeChat public platform, answer all kinds of problems encountered in the registration process, ensure that the registration process goes smoothly, and enable enterprises to easily complete the initial construction of the official account. At present, overseas entities only support opening service accounts, and we will also focus on the characteristics and advantages of service accounts to provide professional advice to enterprises. After successful registration, we will assist the enterprise in completing the first login setup and explain the basic backend operations.

3、 Function customization

• Menu setting: customized official account menu according to the business needs and brand positioning of the enterprise. Before designing menus, we will conduct market research, analyze the menu settings of official account in the same industry, learn from excellent experience and innovate in combination with enterprise characteristics. The menu content covers enterprise introduction, product display, service consultation, online appointment, etc., making it convenient for users to quickly obtain the required information and enhance the user experience. For example, for an overseas tourism enterprise, we can set up menus such as "popular routes", "scenic spot recommendations", "online booking", etc., to guide users to understand tourism products and make reservations. After the menu settings are completed, we will conduct multiple internal tests to ensure that the menu links jump accurately and without errors.

• Automatic reply configuration: Set up intelligent automatic replies, including follow replies, keyword replies, etc. We will organize and summarize common problems of enterprises, establish a keyword library, and ensure that the content of automatic replies is accurate and comprehensive. When users follow the official account, they will automatically send welcome messages and guidance content; When users send specific keywords, timely reply to relevant information to achieve 24-hour online service and improve user interaction efficiency. For example, if a user sends a "product price", they will automatically reply with price information and purchase links for the relevant products. At the same time, we will regularly optimize the automatic reply content, adjust keywords and reply content based on user feedback and business changes.

4、 Content Planning

• Positioning and strategy formulation: Deeply understand the target audience, brand image and market demand of the enterprise, and formulate accurate official account content positioning and strategy. We will use data analysis tools to analyze the interests, reading habits and consumption behavior of the target audience, and determine the theme direction of the official account, such as industry dynamics, product knowledge, case sharing, etc., in combination with the core value of the enterprise and market competition situation, to ensure that the content closely matches the core value of the enterprise and user needs. In the process of formulating strategies, we will work with enterprises to explore the frequency, timing, and promotion channels of content release, and develop detailed content marketing plans.

• Content framework construction: Assist enterprises in building content frameworks, planning different types of articles and sections, such as regularly released product introduction articles, industry news, user stories, etc., to maintain diversity and coherence of content and attract users' continuous attention. For example, launching a monthly "Product Highlights Analysis" series of articles and sharing the latest industry trends every week. We will provide templates and standards for content creation for enterprises, including requirements for article titles, body structure, image usage, etc., to ensure consistency in content quality. At the same time, we can also provide content creation services according to the needs of enterprises, with a professional copywriting team writing high-quality articles.

5、 Interface Design

• Unified visual style: according to the brand visual image of the enterprise, design the overall interface style of the official account, including graphic layout, color matching, font selection, etc., to ensure that the visual presentation of the official account is consistent with the enterprise brand image, and improve brand recognition. During the design process, we will provide 3-5 sets of design drafts in different styles for enterprises to choose from, and make modifications and improvements based on their feedback until they are satisfied. We will also consider the display performance of different terminal devices (mobile phones, tablets) and conduct compatibility testing to ensure that users can have a good visual experience on any device.

• Material production support: provide simple material production support, such as the design of the cover map of the official account, article illustrations, etc., to make the content more visually attractive and enhance the user's reading interest. For example, design a unique cover image for each article to highlight its main theme. We have a professional team of designers who can design high-quality materials based on article content and brand style. At the same time, we will also provide specifications and suggestions for the use of materials to ensure the reasonable application of materials in the official account.

6、 Delivery results

• WeChat official account registered and approved, including account information, login password and administrator settings.

• The official account function configuration that meets the needs of enterprises, the menu setting is reasonable, and the automatic response is accurate and effective.

• A detailed content planning plan, including content positioning, strategy, framework, and some example articles.

• Interface design of official account with unified overall visual style, including cover map, accessory map and other source documents.

7、 After sales guarantee

• We will provide free technical support for three months. During this period, if there is any technical problem with the official account, we will respond and solve it within 24 hours.

• Visit enterprises regularly to learn about the use of the official account, collect their opinions and suggestions, and provide reference for subsequent optimization.

• Provide background operation training on WeChat official account for internal personnel of the enterprise to ensure that the enterprise can update and manage basic content independently.

• By choosing our WeChat official account account infrastructure service, overseas enterprises will get professional, comprehensive and considerate support, easily start the journey of WeChat official account operation, and take the first step towards success in the Chinese market.